our stories
NUJ is contemporary jewelry brand with the love of stones and passion for craft work. NUJ believes in the power of intent. We believe that everything is connected.
Our philosophy is to craft meaningful essentials in a modern light. Blending into your day, a touch of gentle empowerment and a reminder of your purpose and joy. Our products are hand crafted with love by local artisans in Bangkok and ready to spread this love worldwide soon.
NUJ means ‘sister’ in Thai:
a homage to the bond of diverse sisterhoods worldwide.
our founder
Neeranuj Wongwasin
Bangkok-based, Thai-Japanese Jewelry designer who is passionate in craftworks. Nuj’s childhood favorite moment was when she’s strolling around following her mother to garment district in Bangkok, falling in love with beautiful range of colorful beads, touching different textures of fabric. Nuj pursued her studies in Fashion and Textile Design in Bangkok, and her journey continued in New York, where she delved into the world of Jewelry Design.
During her time abroad, Nuj's passion for crystals and wellness blossomed on the side. Her path of self-discovery led her to a profound purpose: merging her passion in jewelry design with the profound properties of meaningful crystals, nature's precious gifts. Infusing her creations with a personal touch of simplicity, refined lines, and meticulous hand finishing, NUJ Collective was born. In 2020, after seven years in the Fine Jewelry Industry in New York, Nuj returned to Bangkok with a mission to create a serene experience and inspire gentle empowerment through her creative endeavors.